Meriwest Names Dyann M. Meschi Marketing Communications Manager
08/30/06
 SAN JOSE, Calif., August 9, 2006 - Meriwest Credit Union, one of Silicon Valley's largest financial institutions, has named Dyann M. Meschi Marketing Communications Manager. Ms. Meschi will be responsible for managing the Corporate Communications and Marketing department.
"We are extremely pleased to have Dyann join Meriwest Credit Union in a key role within our marketing department. Dyann brings a broad knowledge of marketing and branding experience from within the credit union industry that I know will be beneficial to us. I feel that her background and skills will be a great contribution to Meriwest Credit Union, and the community we serve," said Tony Cortez, Vice President of Marketing.
Ms. Meschi has 20 years of experience working within the credit union industry and has extensive experience with branding development and copy writing. She started her career with Bay Federal Credit Union in 1986. She then moved her way up to Marketing Brand Manager, being the last position she held at the credit union. Ms. Meschi was responsible for maintaining and managing the credit union's brand image. Prior to this position, she held several positions within the credit union, which included Director of Marketing and Marketing Manager.
Ms. Meschi is a former member of the Marketing Association for Credit Unions (MAC) - Region 4 from 2001 to 2003. She attended Cabrillo College in Aptos and entered a UC Santa Cruz extension program concentrating on graphic arts and marketing copy writing.
About Meriwest Credit Union
As an established and proactive full-service financial institution, Meriwest is dedicated to making life easier for businesses and families in the San Francisco Bay Area and Tucson, Arizona through personal, convenient and innovative financial services. More information can be found at www.meriwest.com.
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