About Chad
Maze is Executive Vice President and Chief Operating Officer of Meriwest Credit Union, where he leads the organization’s member-facing businesses with a focus on strengthening member relationships, supporting sustainable growth, and delivering an integrated, advice-based member experience. His leadership responsibilities span retail and virtual banking, member care, consumer, mortgage and business lending, business development, marketing and communications, and wealth management.
With more than 30 years of financial-services experience, Maze has worked across banking, credit unions, commercial and consumer lending, wealth management, marketing, operations and enterprise strategy. His leadership approach centers on connecting strategy, people, member experience, economics, risk, technology and governance to build stronger, more adaptable financial institutions.
At Meriwest, Maze also provides leadership to Meriwest Holdings (CUSO) and the Meriwest Community Foundation, capabilities designed to broaden member value, create strategic optionality and strengthen Meriwest's impact in the communities it serves.
His work emphasizes relationship banking, organizational capability, leadership development and the practical use of technology, data and artificial intelligence to improve decisions, simplify work and create better member and employee experiences.
Beyond his executive responsibilities, Maze is an author, educator and industry speaker on banking, lending, risk, leadership and organizational development. His professional writing and teaching reflect a broader focus on translating practical experience into frameworks that help people and institutions make better decisions. He has five published practitioner books and the translation of those frameworks into curricula and coaching tools.
In 2025, Maze was recognized by the Silicon Valley Business Journal as its C-Suite Chief Operating Officer award winner, providing independent recognition of his operating leadership and community impact.
Areas of Leadership
- Member experience and relationship banking
- Retail, virtual and advice-based banking
- Commercial, consumer and mortgage lending
- Business development
- Wealth management
- Marketing and communications
- Enterprise strategy and organizational development
- Credit, risk and governance
- Leadership and talent development
- Community and affiliated-enterprise development